The annual Color Run is part of the General Entertainment Authority’s efforts to attract the best entertainment events to Saudi Arabia. The Color Run — the largest running series in the world — has made its vibrant return to the Kingdom’s two biggest cities, Riyadh and Jeddah, with over 15,000 people having participated in each locations.

The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued effort to enrich the lifestyle of residents as part of the Quality of Life Program 2020.