The MENA region is emerging as one of the world’s major consumer hubs generating demand for a broad range of consumer and recreational products.

Since the late 1980s, we’ve worked to supply comprehensive, quality products and services for Saudi Arabia and the MENA region as a trusted partner for some of the world’s leading fitness and recreational brands. Our network and relationships allow us to bring consumers the latest products at affordable prices. We are a leading retailer, distributor, and service provider of fitness and recreational products in the Kingdom of Saudi Arabia.

In addition to getting products on the shelves across the region, we provide professional insight into the performance of each of our brands across all sectors and provide the best strategy for our brands to grow in their respective market and gain market share.