About us

Our corporate principles are the foundation of our company’s culture that inspires us to deliver value and long-term success for all our stakeholders.

Who we are

Delta Marketing Company (DMC) was established in 1984 and is part of the Alireza family of companies based in Jeddah, Saudi Arabia. The Alireza family is one of the oldest and most respected families in Saudi Arabia, with significant business interests in a wide range of ventures throughout the GCC, dating back to 1845.

DMC leads a successful and complimentary portfolio of activities in the field of retail, distribution, recreational facilities and events management, providing its customers with products and services that enrich their daily lives. Through the years, DMC has grown at an accelerated rate to become a pioneer in the field of sports retail and fitness solutions in the Kingdom of Saudi Arabia, representing world-class brands such as adidas, Reebok, Life Fitness, Hammer Strength, Mc David, Prince, and other leading brands, earning their trust and building mutually beneficial and long lasting relationships.

The heart of DMC today revolves around delivering added value by adhering to our customers growing needs. The company is driven by a promise of integrity and passion in everything we do – this is the underlying creed that governs our decisions and hones our initiatives. The values we uphold are central to the way we operate. Our vision, mission and values underpin who we are as an organization and serve as a compass for our future.

Operating countries


Our Vision

To be the preferred choice in the markets in which we operate by providing customers with suitable offerings that are relevant to their discerning expectations.

Our Values

DMC’s shared values defines our integrity with our various stakeholders and commitment to our valuable customers in delivering products and services that enrich their lives.

Our Brands

DMC manages and operates some of the world’s best-known brands, allowing them to develop in Saudi Arabia and across the Middle-East

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