Delta Fitness, the sole distributor of Life Fitness in Saudi Arabia and Bahrain, has opened the first Life Fitness showroom in Bahrain on September 25th 2019 in Manama’s diplomatic area. The grand opening ceremony hosted more than 100 people from the hospitality industry, health & fitness clubs, sports facilities, professional trainers, government officials, senior representatives from Life Fitness, and the press & media agencies. 

The new Life Fitness showroom will provide consumers and commercial entities the latest range of fitness equipment from Life Fitness, Hammer Strength, Cybex, ICG, and more.

Commenting on this occasion, Mr. Majid Alireza, Chief Commercial Officer of Delta Fitness said, “Our Life Fitness showroom in Bahrain comes in line with our growth ambition and a fundamental objective to serve the needs of Bahrain’s fitness market by providing the best products and after sales service, from the world’s leading fitness equipment manufacturer, Life Fitness”. Mr. Majid added "For over 30 years, Delta Fitness continues its investment and growth with a clear vision that strengthens our leadership position in the Kingdom of Saudi Arabia, and it is our honor to continue this journey into Bahrain with Life Fitness, as the preferred fitness equipment provider.”

Mr. Kyle Millroy, Managing Director of Life Fitness – EMEA Distributor Business has commented "We are immensely proud to be partnering with the Delta Fitness team in Bahrain. The group has been our proud partner of more than two decades, and we have high hopes that their Saudi success will be emulated in Bahrain in the months and years to come”, Mr. Kyle added “We look forward to many successful years to come, together with Delta Fitness”.

Delta Fitness provides a unique platform of 8 major fitness categories and 52-sub-categories coupled with fitness manpower and recreational facility management services, as the leading fitness solutions provider in Saudi Arabia and Bahrain.